Simplicity is an important factor for Bokklubben when they communicate with their customers, and the main reason why they considered a SMS solution.
De norske Bokklubbene (The Norwegian Book Club) is a book club for both children and adults and have been running for over 50 years. Their main distribution channels are the online shops bokklubben.no and bokkilden.no.
Simplicity is an important factor for Bokklubben when they communicate with their customers, and the main reason why they considered a SMS solution. Datek was assigned the task of developing a web platform that would allow customers to be both notified and able to cancel their “book of the month” subscriptions.
Bokklubben’s solution consists of two parts. Datek has delivered CPAS, which is a standard product for sending and receiving sms messages to most of the mobile operators and mobile aggregators. The second part of the solution is a customized web application adapted Bokklubben’s needs.
The SMS services was an instant success, which meant that Bokklubben shortly felt that this was an effective way to communicate with customers. The solution has been running stable for several years with regular updates.
«SMS is an important communication channel between our members and us. Datek CPAS solution has always taken care of our messages in a secure way without any delays.»
Morten Nilsen - Manager Web